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B_Fit - Hero
Jeddah, Saudi Arabia


Facility of the Month


One day all gyms will be like this. At the very cutting edge of smart-gym technology, B_Fit’s first Saudi Arabian fitness centre has harnessed the future. Located in the Town Square Plaza of the resort city of Jeddah, the 3,800m2 site is a flagship for the brand, offering innovative solutions and unique design to empower the community.
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B_Fit’s Jeddah fitness gym was the new brand’s first venture. They wanted to create a top-of-the-line, women-only space that would be equipped with the very latest technology and would set a new standard in the region. They realized that to make their vision a reality they would need to partner with leading experts in the field. Life Fitness and B-Fit had worked together on many other successful projects and were the obvious choice once again.

After extensive discussions, Life Fitness came up with a series of proposals to ensure that the equipment and concept would be up to the high expectations of the B_Fit brand.

The team created solutions for every facet of the business. Versatility was a key component, and spaces used for individual training were designed so that they could also be used for groups. The range of fitness levels that B_Fit was preparing to accommodate included beginners and advanced athletes, young and old.

The tech itself was at the heart of every decision, and connectivity was key – the centre uses an SE3HD console to interact with the MyZone technology.

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There is more to a gym visit than exercise, and B_Fit wants women to feel a sense of belonging. Members are invited to bring a laptop to the comfortable coworking space, or to sit and chat in the café.

There are wellness and chill-out areas, a sauna and jacuzzi, and a social space where members can meet like-minded individuals.

Sympathetic lighting and a colourful design were carefully thought out to suit the female member base, and encourage them to make the most of every facility. Even the lockers are extra spacious – designed so that women can bring what they need to enjoy each activity to the full.

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“Life Fitness is a leading partner in the fitness industry that we can rely on and be assured that our members are offered the best.”

- B_Fit Jeddah team

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Fitness centres do not come more technologically advanced than this. Using the Halo Fitness Cloud system, staff can instantly access member information and enhance the exercising experience based on individuals’ goals, levels and experience.

Different areas serving different needs include cardio, strength training, indoor cycling, HIIT studio, Pilates and yoga studios and a boxing studio. There are zones for personal training and zones for functional training. And when the hard work is done, members can head to the pool and spa.

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One of B_Fit Jeddah’s most striking features is the lighting. The design team placed neon lights throughout, situating them in the ceiling, walls and even in the floor for a fully immersive experience.

Each specific area has a tailor-made design concept, combining colours and lights to designate the different spaces – studios, social areas, training rooms and so on.

The design and lighting systems complement a shaft of natural light that falls through a glass column into the gym.

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When it comes to world-class equipment, Life Fitness has you covered. In B_Fit’s words, “With Life Fitness, we are always confident that we are offering members the best fitness experience.”

Life Fitness and Hammer Strength machines were specially customized in blue and black to enhance the gym design and help create a harmonious ambience. Machines from the Life Fitness Insignia range and the Hammer Strength plate-loaded units and free weights guarantee the best fitness experience at every level of ability.

An advanced cardio experience uses SE3HD to provide the latest entertainment and connectivity options, adding value and creating a consistently great exercising experience.

Indoor cycling equipment comes from ICG, using the latest smart technology. Bikes are ranged in gradually elevated rows in the ICG studio, to create a theatre-like space.

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