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Hammer Strength Box Blog 3
Blog

Building Member Engagement And Loyalty Through Exercise Programming (part two)

In our last blog post, we introduced the importance of programming, and started to understand how and why we learn, and the factors that contribute to ensuring we obtain and retain information successfully.

In this post, we expand on this and look at how gyms can provide welcoming, encouraging environments for members, and how this supports the adoption of training concepts and programmes. 

1.   JUST LIKE BEING AT HOME...

If people are willing to spend several hours a week in a different place besides being at work and with family, there must be good reasons. In order to be successful in the long term with a small group training concept, these very reasons should be taken into account.

Human beings want to...

  1. feel safe
  2. feel recognised in a group
  3. gain added value that cannot be generated on its own

As a trainer, you have a key role in meeting these needs, and in doing so, you can ensure a positive learning environment.  

For example, the following factors can be implemented quickly and ensure that participants feel comfortable:

  • How am I greeted?
  • Does the trainer remember my name and thus give me confidence?
  • Will I get a clear introduction to the use of the new equipment?
  • Can I ask questions and ask for reassurance at any time? 
  • Are there alternative movements if an exercise is too easy or too difficult for me?
  • Is the trainer confident and does he give me a feeling of being in good hands?
  • Is a ‘we’ experience being created or is it about challenging individuals?
  • Will I achieve my defined goal with this training? 
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The participant only decides to be part of the group permanently if the added value generated is higher than the substitute activity compared to it, in other words, what else could the participant be doing with their time (staying at home, watching TV etc.) 

2.    THE GYM'S RESPONSIBILITIES

Just as the implementation by the trainer plays a significant role in the success or failure of a new small group training concept, there are also things to consider on the part of the gym or studio, because clean, planned processes are half the battle for a successful introduction.  

The following list can be used to check whether everything has been taken into account when introducing a concept: 

  • Is the whole team informed about the concept?
  • Have all trainers received a communication guide outlining the key facts?
  • Was there in-house training with practical hands-on implementation and subsequent feedback session for the trainers?
  • Is one staff member responsible for the standard of the concept and takes care of regular updates (figures, data, facts)
  • Will there be a training update or top-up? If so, when?

Being targeted, planned and systematic is already the name of the game in training theory. The structure and implementation of the programmes must also be of the same quality.

For the programming of the Official Hammer Strength Box,  experts at the Life Fitness Academy have decided to focus on four core factors:

  • Pre-defined introductory classes 
    • Teaching the basic techniques and securing the execution of the exercises.
  • Uniformed coaching method
    • Quality and continuity in the sharing of knowledge (didactics and methodology).
  • Planned workouts (36)
    • Delivered with ownership and autonomy by the trainers and high, conceptual recognition value for the members. 
  • Scaling and preparatory exercises 
    • Building self-confidence and self-efficacy among members increases the added value of the training session, and encourages confidence in exercise execution without the accompaniment of a trainer).

What can a complete programme look like, taking these factors into account? The most important thing here is to keep the target groups and their training goals in mind. For the Hammer Strength Box, for example, this looks like the following...

3.    PROGRAMMING

1.    Get stronger

Workouts for all fitness levels. Functional full-body exercises form the basis of this training. By scaling the intensities within the exercises, this workout series is feasible for every participant.

2.    Lower Body Burn

Focuses mainly on the leg and gluteal muscles in the workouts. The targeted training of the large muscle groups creates a very effective, metabolic training effect with a high calorie burn.

3.    Athletic Bootcamp

These sessions are a combination of complex movement sequences and challenging, intense workouts to achieve the highest possible training effect.

4.    Coaching basics of the Hammer Strength Box concept

The customer experience must be the focus of attention for a successful small group training concept. Ultimately, it determines customer loyalty and can be positively influenced by a few simple basic rules:  

  • We refrain from too (technically) demanding exercises.
  • We ensure that all trainers use the same style of delivery of information to provide the member with the most straightforward learning experience possible.
  • We have included progression and regression for all exercises as well as the cueing to be used in our materials. (video, manual, workout cards).
  • The external structure of the course guarantees an effective and consistent level as well as a training session that can be scheduled.
  • The group size of a maximum of 12 people fits perfectly with the current epidemiological safeguards and also ensures the training of the community

The Hammer Strength Box concept is based on an easy, recurring sequence with constantly adapting exercises and load times. These parameters stand for systematic, planned and targeted training. 

An important note:

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Any coach can push a person to or beyond their limits in sport.

Accompanying a person on a successful path, improving their skills and building their self-confidence can only be done by good coaches.

Marc Rohde, LFA Trainer


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Our blog series

You can find helpful and detailed information on the do's and don'ts when planning group training offers - and what you should definitely pay attention to - in our exclusive blog series "How to create a successful group training experience”.

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