“Partnerships are vital to raising the standards of health and fitness that benefit the greatest percentages of any population,” says David Stalker, CEO of Myzone EMEA. “When it comes to delivering the best exercise experience for the community, digital and physical tools need to complement each other so that a class becomes more than the sum of its parts.”

Myzone’s wearable technology rewards effort rather than ability, using community elements and game-based mechanics to motivate users.

“The Hammer Strength Power concept at Mars Athletic Club is proof of how Myzone and Life Fitness can deliver motivation, reward effort, and encourage positive behaviour change that lasts,” adds Stalker.

According to a survey of ten questions at the end of the session:

• More than 90% of users say that the Hammer Strength Power class motivated them to achieve their goals.

• A similar number feel that watching their heart rate motivates them to work harder during the class.

• Positive differences between the Hammer Strength Power sessions and other group classes were reported by 91% of users. 

• 82% believe that these sessions will encourage them to attend the gym more frequently. 

“Trainers can focus on the members and the details of the exercise, thanks to the visuals that rotate on the screen. Just like a puzzle, they can combine the pieces they want to create content that is entirely for themselves and to the level or goal of the participants. This is invaluable to an instructor.” adds Onur Bayhan, Mars Athletic Fitness Director.

Participants reported that the Hammer Strength Power class increased their engagement with the fitness community and made them more likely to invite others to take part.