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Life Fitness Named Official Fitness Equipment Supplier to the Football Union of Russia

June 23, 2021 – Life Fitness, the global leader in commercial fitness equipment, has been appointed the official fitness equipment supplier to the Football Union of Russia (FUR). 

The new two-year agreement will equip the national team’s training facility with Life Fitness Integrity series cardio equipment featuring HD entertainment consoles, ICG® indoor cycles, Hammer Strength equipment including racks and benches, and a range of functional training accessories. 

The partnership began last month, with the team training at its base in Neustift, Austria, ahead of the 2020 UEFA European Championship currently taking place across the continent. 

Commenting on the decision to partner with Life Fitness, Alexander Alaev, General Secretary of the FUR, said: "Excellent physical condition is central to the successful performance of a football team and training camps are a vital part of our preparation before major tournaments. By partnering with the market leader, Life Fitness, together we can support the players’ physical fitness and give them the best opportunity to perform on the international stage.”

Karina Malikova, CEO of Life Fitness Russia, said: "Our goals coincide with the FUR strategy — to develop sports and promote a healthy lifestyle in Russia, so we are very proud to announce this partnership. As part of this collaboration, Life Fitness specialists worked with the FUR to select the best and most functional fitness equipment to ensure that the training sessions of our national football team are as effective and safe as possible."

Since the formation of the Russian national team in 1992, the men’s team has enjoyed success on the international stage, finishing third at the 2008 UEFA European Championships and more recently, as quarter finalists at the 2018 FIFA World Cup in Russia.